Somehow between year-end pushes and the holiday rush, we realized we never officially shared some exciting news!
Between year-end deadlines and the holiday season moving faster than expected, we realized we never formally shared some exciting news! Ragtag Ventures has acquired 2932 Fish Hatchery Road. We’re thrilled to officially announce that the property will become the future home of Bowman Plaza, a premier mixed-use community set to bring new life to the Fish Hatchery corridor.
The site carries a longstanding legacy in Fitchburg. The existing building—constructed in the 1970s—served as home to a variety of local businesses for decades. Its tenants contributed to the vibrancy of the corridor until the structure ultimately closed in 2020, marking the end of an era and creating an opportunity for meaningful reinvestment.
The new Bowman Plaza building will deliver 278 luxury apartments thoughtfully designed with modern finishes and resident-focused amenities. The community will offer a balanced mix of studio, Micro-one, one-, two-, and three-bedroom residences ideal for young professionals, families, and empty nesters seeking comfort and convenience.
Complementing the residential offering, Bowman Plaza will feature roughly 11,000 square feet of prime commercial space. This commercial frontage will activate the street, fostering a lively destination where residents and neighbors can gather, shop, and enjoy local offerings.
"Bowman Plaza reflects our commitment to creating high-quality, mixed-use places that strengthen neighborhoods and support local business. We're proud to steward the next chapter of this site, transforming a historically important property into a vibrant, connected community”
— Ned Hoyt, Ragtag Ventures Founder and CEO
Situated at a highly connected address, Bowman Plaza will offer exceptional access to Madison’s core destinations. The site sits just minutes from the Wisconsin State Capitol, providing a direct and convenient route for commuters heading downtown. Its close proximity to the Beltline (U.S. 12/18) ensures seamless regional connectivity, while easy access to Fish Hatchery Road places residents and businesses at the gateway to one of Madison’s most active commercial and institutional corridors. This prime location positions Bowman Plaza at the center of mobility, convenience, and economic activity—ideal for both future residents and commercial tenants.
Site preparation and early project work are set to begin this summer. To stay in the loop follow us on LinkedIn or send us an email at info@ragtagventures.com.
For more information about The Rowan or Ragtag Ventures’ ongoing projects, contact the team at info@ragtagventures.com.
